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Make Amazon your most profitable channel.

Listings, ads, reviews and stock, run by the same operators who run your TikTok Shop. Every ad pound is judged on the profit it leaves per unit, not the sales it buys.

Book an auditSee the results

SOLSKIN on Amazon

£3.46 to £5.21

net profit per unit sold, after we rebuilt their ads

ACOS 26.7% to 11.8%
  • Brand Registry
  • Listings and A+
  • Sponsored ads
  • Reviews and Vine
  • Stock and FBA
  • Account health
  • Run with TikTok Shop

Your margin should set your ad budget.

Ad budgets get set by what feels right, ACOS creeps up, and a big sales month hides a thin margin. More spend buys more orders, but each order leaves less behind. We start from your cost of goods, Amazon's fees and your target margin, then work out what each unit can afford to spend on ads. If a campaign can't hit that number, it doesn't run.

Everything Amazon needs, run as one system.

Six parts, set up to work together and with your TikTok Shop. What we learn on one channel feeds the other.

  • 01

    Account and brand build

    Brand Registry, catalogue structure, Storefront and A+ content, with compliance handled before anything goes live.

  • 02

    Listings that convert

    Keyword-led titles and bullets, A+ built to sell, and imagery briefed to your designer. Checked against search data and rebuilt when it doesn't convert.

  • 03

    Sponsored ads on profit targets

    ROAS targets come from your real net margin. Spend scales while a campaign clears its target and gets pulled back when it doesn't.

  • 04

    Reviews and Vine

    Vine enrolled on every eligible new product, so early reviews come through Amazon's own programme.

  • 05

    Stock and FBA

    Inbound planning, peak-season forecasting and storage-fee control, so you're never out of stock in a week that matters.

  • 06

    Account health and pricing

    Account health checked daily. Pricing lined up across Amazon, TikTok Shop and your website, so no channel undercuts another.

We direct creative, we don't produce it. Briefs and direction come from us; your designer or editor makes the assets.

Receipts, not promises.

SOLSKIN, skincare

Same £49k month. 55% more profit.

By April 2026, SOLSKIN's Amazon ads were buying growth. Spend had climbed to £13.5k a month, ACOS averaged 26.7%, and every unit sold carried £2.66 of advertising. In May we switched off the spend that wasn't paying for itself and rebuilt the account around one number: net profit per unit. ROAS more than doubled, and the account has been more profitable every month since. It works because Amazon isn't running on its own: around 40% of SOLSKIN's Amazon volume is spillover from TikTok, demand our creators build that Amazon ads don't have to pay for.

Ad spend vs profit from ad-driven sales

Profit from ad sales is after ad spend, Amazon fees, cost of goods and refunds. Source: Sellerboard.

January to April 2026 vs May to September 2026

  • 8.5

    from 3.7

    ROAS

  • 11.8%

    from 26.7%

    ACOS

  • £5.21

    from £3.46

    net profit per unit

  • £0.97

    from £2.66

    ad cost per unit sold

  • 28.9%

    from 18.7%

    net margin

  • +43%

    average monthly net profit

ROAS and ACOS cover ad-attributed sales. Net profit figures cover the whole account, after Amazon fees, cost of goods, VAT, refunds and ads. Source: Sellerboard.

January and September both turned over £49k. September made £15.1k total net profit on £2.1k of ad spend. January made £9.8k on £7.6k.

"SOLSKIN went through the wringer with TikTok and Amazon and came out the other side. wavegen drove our top-line growth, but more importantly took us from loss-making to highly profitable."

George Gazzard, Director, SOLSKIN

Kooky, food and drink

From £3.3k a month to over £8k.

Kooky's Amazon store had sat at around £3.3k a month for 16 months. In March 2026 we took it on and ran it alongside Kooky's TikTok Shop: listings rebuilt, ads set to profit targets, and creator content sending shoppers to search for the brand. Traffic nearly quadrupled, and sales followed.

Monthly sales

Ordered product sales. Source: Amazon Seller Central.

  • £8.1k

    from £3.3k

    average monthly sales

  • 3.9x

    monthly traffic to listings

  • 2.1x

    units sold per month

  • +115%

    March to September sales, year on year

TikTok Shop and Amazon, run by one team.

Each channel is stronger with the other running. Run them apart and you pay twice for the same demand.

  • TikTok pays for the quarter

    Creator content starts selling the moment it posts. TikTok Shop funds the build while Amazon is still earning its reviews.

  • Amazon compounds

    Reviews and search rank don't expire. Once they're in place, a growing share of sales arrives through organic search and the cost of each sale keeps falling.

  • Each one makes the other cheaper

    People who see a creator video often go and search for the brand on Amazon. Those sales arrive at no extra ad cost. Stop TikTok and Amazon gets much more expensive.

  • Priced, stocked and planned once

    One pricing structure, one stock forecast, one Black Friday plan across both channels. One team makes the calls for both channels, with the same numbers in front of it.

40%

of SOLSKIN's Amazon volume is spillover from TikTok. Demand our creators build, that Amazon ads don't have to pay for.

Estimated from SOLSKIN's branded search on Amazon, which rises alongside its TikTok activity.

How we take on an Amazon account.

  • 1

    Plan

    We map your margins after Amazon's fees, cost of goods and stock costs, and set the profit each unit needs to leave behind. That number sets every ad target.

  • 2

    Build

    Brand Registry, listings, A+ and Vine in month one. Pricing lined up with your TikTok Shop and website.

  • 3

    Advertise

    Sponsored ads switched on against the agreed ROAS target. Anything that can't hit it gets cut.

  • 4

    Scale

    More spend, more stock and more products behind whatever is driving profitable sales, across both channels.

Fees are a base retainer plus a share of your Amazon net proceeds. If we already run your TikTok Shop, Amazon onboarding is free.

Start with an audit, not a contract.

Book an audit

30 minutes. You bring your Amazon and TikTok Shop numbers, we bring the platform view. Honest answer either way.