We ran our own brand on TikTok Shop before we ran anyone else's.
Our founder
wavegen was founded by Tom Ronan, who built his first ecommerce business on Amazon, mentored over 1,000 sellers, then launched his own brand on TikTok Shop in the platform's earliest UK days. He documented the journey publicly, hit £37k in his first 30 days on TikTok Shop as a one-man operation, and then sold the brand.
That experience is the foundation of everything wavegen does. A founder running everything solo hits a ceiling. A brand with a great product, proper operations and the full system behind it doesn't. That's why wavegen's clients post numbers Tom never did alone.
Our fee is a base retainer plus a share of your payout, the money that actually reaches your account after TikTok's fees and affiliate commissions. That ties what we earn to what you keep, so we only do well when you do.
Tom's story
2020 · Built his first ecommerce business on Amazon
2021 to 2023 · Mentored over 1,000 sellers
2023 · Launched his own brand on TikTok Shop in the platform's earliest UK days
2023 to 2024 · Hit £37k in his first 30 days as a one-man operation, then sold the brand
See Buzz Naturals2024 · Founded wavegen
Don't chase the wave. Generate it.
Our values
We report the real numbers, including what didn't work.
We build repeatable processes for affiliates, content and LIVE that keep working month after month.
We work as part of your team, with direct access and honest updates.
We judge growth by what lands in your account after fees and costs.
Book a call with Tom.
30 minutes. You bring the numbers, we bring the platform view.