Operator first. Agency second.

wavegen was founded by Tom Ronan, who built his first ecommerce business on Amazon, mentored over 1,000 sellers, then launched his own brand on TikTok Shop in the platform's earliest UK days. He documented the journey publicly, scaled to £25k months as a one-man operation, and sold the brand.

That experience is the foundation of everything wavegen does. A founder running everything solo hits a ceiling. A brand with a great product, proper operations and the full system behind it doesn't. That's why wavegen's clients post numbers Tom never did alone.

We are not another agency you hand a retainer to. We are a growth partner with skin in the game: our fee is structured around the GMV we generate.