Turn TikTok Shop into your
biggest revenue channel.
Affiliate, content, live and paid systems built by people who scaled their own brands first. Performance-aligned, so we only win when you do.
Delight by Raw Chemistry
$46
30-day GMV record · Raw Chemistry
$244k
100+ a day
affiliate videos, up from 6
- Affiliate ecosystems
- Content that sells
- Live commerce
- GMV Max
- Shop management
- Operator-led
- Paid on performance
Growing brands like
Effort without a system doesn't compound.
Most brands on TikTok Shop are working hard and standing still. They get views that don't turn into revenue, affiliates who don't move product, ad spend that burns cash and LIVE sales left on the table. The symptoms look different, but the cause is the same. Nothing is systemised, so every month starts from zero.
We put the work where TikTok Shop sales happen.
On UK TikTok Shop, most of the work that moves product happens through affiliates, Shop tab search and LIVE. So that's where we focus: creators selling on commission, listings built to be found in search, and LIVE formats that convert. Main page content still matters, and for some brands it's where results start, so it's part of every plan too.
One machine. Five engines.
Every account gets the same five parts, set up to work together: shop management, affiliates, content, LIVE and paid traffic. What we learn in one feeds the others.
- 01Listings live 24Account health 4.8/5Promotion scheduled 13-30 Nov
Shop management
We handle listings, pricing, promotions, inventory sync, account health and reporting, so the day-to-day running of your shop is covered.
- 02
Affiliate ecosystem
We recruit creators, plan who gets samples, then brief and manage them so they post and sell. Hundreds of creators selling your products on commission.
- 03
Hook test · week 3
Hook AHook BHook CContent engine
We write and test hooks and formats, and plan your main page content. Every video is made to drive sales, and we judge it on the orders it brings in.
- 04LIVE500+ watching
Live commerce
Trained hosts, scripted formats, offer structures and scheduling that turn live hours into predictable GMV.
- 05
Spend scaled behind winners · 7.8x ROAS
Paid traffic
We run GMV Max and other campaigns with ROAS targets set against your actual net margin, and we put more spend behind what's already working.
What 100+ affiliate videos a day looks like.
- SOLSKIN · affiliate£8k GMV from one video
- Kooky · affiliate1M views
- Cozy Crew Club · affiliate£2.6k GMV from one video
- Raw Chemistry · affiliate728k views
- Contact Coffee · affiliate£1.3k GMV from one video
- SOLSKIN · affiliate1.86M views
- Worgan Games · affiliate£1.5k GMV from one video
- Cozy Crew Club · affiliate£1.8k GMV from one video
An operator-led team behind every account.
wavegen was built the hard way round. We built, scaled and sold our own brands on TikTok Shop, starting in the platform's earliest UK days, before we ever managed anyone else's. That experience shapes how every account is run.
Our fee is a base retainer plus a share of your payout, the money that actually reaches your account after TikTok's fees and affiliate commissions. That ties what we earn to what you keep, so we only do well when you do.
Behind every account is a dedicated team covering:
- Creator and affiliate management
- LIVE hosting and production
- Content and hooks
- Paid ads and GMV Max
- Account management
The same loop on every account.
- 1
Plan
We map your product margins after TikTok's fees, affiliate commission and ad costs, choose which products to lead with and agree your goals. Nothing launches until the maths works.
- 2
Build
We optimise your listings for Shop search, set up your affiliate programme and samples, plan your content and LIVE formats, and put the tracking in place that we report from.
- 3
Optimise
Every week we review sales by product, creator, video and LIVE session, along with ad spend and ROAS. We put more behind what's working and replace what isn't.
- 4
Scale
We increase samples, LIVE hours and ad spend behind your most profitable products and creators, always within your margin targets.
Start with an audit, not a contract.
30 minutes. You bring the numbers, we bring the platform view. Honest answer either way.