The operator-led TikTok Shop growth partner
Turn TikTok Shop into your
biggest revenue channel.
Affiliate, content, live and paid systems built by people who scaled their own brands first. Performance-aligned, so we only win when you do.
30 minutes. You bring the numbers, we bring the platform view. Honest answer either way.
Delight by Raw Chemistry
$46
30-day GMV record · Raw Chemistry
$244k
100+ a day
affiliate videos, up from 6
- Affiliate ecosystems
- Content that sells
- Live commerce
- GMV Max
- Shop management
- Operator-led
- Paid on performance
Growing brands like
The problem
Effort without a system doesn't compound.
Most brands on TikTok Shop are working hard and standing still. Views without revenue. Affiliates that don't move product. Ads burning cash. Live left on the table. The symptoms look different; the cause is the same. Nothing is systemised, so every month starts from zero.
Where the GMV comes from
Main page videos drive just 4% of sales. We build for the other 96.
Most agencies sell you content calendars. On UK TikTok Shop, the money moves through affiliates, the Shop tab and LIVE. So that's where we put the work: hundreds of creators selling on commission, listings built to win search, and live formats that convert.
- Affiliate programme 65%
- Shop tab 25%
- Live streams 6%
- Main page videos 4%
Estimated share of UK TikTok Shop GMV. Based on independent 2026 market data.
The machine
One machine. Five engines.
We don't sell services from a menu. We build one joined-up growth system where every engine feeds the others.
- 01Listings live 24Account health 4.8/5Promotion scheduled 13-30 Nov
Shop management
Listings, pricing, promotions, inventory sync, account health, reporting. The operational backbone, handled.
- 02
Affiliate ecosystem
Systematic creator recruitment, sample strategy, activation, briefing and management. Hundreds of creators selling on commission.
- 03
Hook test · week 3
Hook AHook BHook CContent engine
High-converting hooks, formats and main-page strategy. Engineered to sell, not just to be watched.
- 04LIVE500+ watching
Live commerce
Trained hosts, scripted formats, offer structures and scheduling that turn live hours into predictable GMV.
- 05
Spend scaled behind winners · 7.8x ROAS
Paid traffic
GMV Max and campaign strategy with ROAS targets set against your actual net margin. Scaled behind what's already working.
The feed
What 100+ affiliate videos a day looks like.
- SOLSKIN · affiliate£8k GMV from one video
- Kooky · affiliate1M views
- Cozy Crew Club · affiliate£2.6k GMV from one video
- Raw Chemistry · affiliate728k views
- Contact Coffee · affiliate£1.3k GMV from one video
- SOLSKIN · affiliate1.86M views
- Worgan Games · affiliate£1.5k GMV from one video
- Cozy Crew Club · affiliate£1.8k GMV from one video
Operator DNA
Built by operators, not account managers.
wavegen was built the hard way round. We built, scaled and sold our own brands on TikTok Shop before we ever managed anyone else's, through the platform's earliest days in the UK. That operating history is baked into how every account is run, and it's why our model takes upside on the GMV we generate. Skin in the game is not a slogan here; it's the fee structure.
How we work
The same loop on every account.
- 1
Plan
Map margins, products and goals. Nothing launches until the maths works.
- 2
Build
Listings, affiliates, content, live and tracking, built as one machine.
- 3
Optimise
Weekly, on the numbers. Winners scaled, underperformers replaced.
- 4
Scale
Triple down on the most profitable GMV, always inside your margin.
Start with an audit, not a contract.
30 minutes. You bring the numbers, we bring the platform view. Honest answer either way.