Turn TikTok Shop into your
biggest revenue channel.
Affiliate, content, live and paid systems built by people who scaled their own brands first. Performance-aligned, so we only win when you do.
Delight by Raw Chemistry
$46
30-day GMV record · Raw Chemistry
$244k
100+ a day
affiliate videos, up from 6
- £8k GMV from one SOLSKIN video
- 1.86M views on one SOLSKIN video
- £2.6k GMV from one Cozy Crew Club video
- 1M views for Kooky
- £1.5k GMV from one Worgan Games video
- 728k views for Raw Chemistry
- £1.3k GMV from one Contact Coffee video
Growing brands like
An operator-led team behind every account.
wavegen was built the hard way round. We built, scaled and sold our own brands on TikTok Shop, starting in the platform's earliest UK days, before we ever managed anyone else's. That experience shapes how every account is run.
Our fee is a base retainer plus a share of your payout, the money that actually reaches your account after TikTok's fees and affiliate commissions. That ties what we earn to what you keep, so we only do well when you do.
Behind every account is a dedicated team covering:
- Creator and affiliate management
- LIVE hosting and production
- Content and hooks
- Paid ads and GMV Max
- Account management
Without a system
Effort without a system doesn't compound.
Most brands on TikTok Shop are working hard and standing still. They get views that don't turn into revenue, affiliates who don't move product, ad spend that burns cash and LIVE sales left on the table. The symptoms look different, but the cause is the same. Nothing is systemised, so every month starts from zero.
With wavegen
We put the work where TikTok Shop sales happen.
On UK TikTok Shop, most of the work that moves product happens through affiliates, Shop tab search and LIVE. So that's where we focus: creators selling on commission, listings built to be found in search, and LIVE formats that convert. Main page content still matters, and for some brands it's where results start, so it's part of every plan too.
One machine. Five engines.
Every account gets the same five parts, set up to work together: shop management, affiliates, content, LIVE and paid traffic. What we learn in one feeds the others.
- 01Listings live 24Account health 4.8/5Promotion scheduled 13-30 Nov
Shop management
We handle listings, pricing, promotions, inventory sync, account health and reporting, so the day-to-day running of your shop is covered.
- 02
Affiliate ecosystem
We recruit creators, plan who gets samples, then brief and manage them so they post and sell. Hundreds of creators selling your products on commission.
- 03
Hook test · week 3
Hook AHook BHook CContent engine
We write and test hooks and formats, and plan your main page content. Every video is made to drive sales, and we judge it on the orders it brings in.
- 04LIVE500+ watching
Live commerce
Trained hosts, scripted formats, offer structures and scheduling that turn live hours into predictable GMV.
- 05
Spend scaled behind winners · 7.8x ROAS
Paid traffic
We run GMV Max and other campaigns with ROAS targets set against your actual net margin, and we put more spend behind what's already working.
Selling on Amazon too? The same team can run it alongside your TikTok Shop.
What 100+ affiliate videos a day looks like.
- SOLSKIN · affiliate£8k GMV from one video
- Kooky · affiliate1M views
- Cozy Crew Club · affiliate£2.6k GMV from one video
- Raw Chemistry · affiliate728k views
- Contact Coffee · affiliate£1.3k GMV from one video
- SOLSKIN · affiliate1.86M views
- Worgan Games · affiliate£1.5k GMV from one video
- Cozy Crew Club · affiliate£1.8k GMV from one video
The same loop on every account.
Start with an audit, not a contract.
30 minutes. You bring the numbers, we bring the platform view. Honest answer either way.